
Social List HR
Cassandra Spencer is a Talent Experience Designer who helps employers build meaningful, skills-first hiring journeys that connect people, purpose, and performance. With a focus on designing every touchpoint of the candidate and employer experience, Cassandra partners with organizations to transition from credential-based hiring toward a skills-based approach that strengthens engagement and retention. Through creative storytelling, process design, and a focus on skills-based practices, she helps organizations attract the right people — and keep them — by building hiring systems that are as human as they are effective.
Our Services


Projects
We have successfully completed numerous projects, consistently delivering outstanding results that leave our clients satisfied.
Our commitment to excellence has garnered positive feedback, with clients expressing their happiness and appreciation for our services.
Trusted by
350+
Partners Worldwide
Hover & Uncover!

Transportation & Logistics Workforce Overhaul
Challenge: Chronic driver shortages, inconsistent regional hiring processes, and unsustainable turnover were limiting growth for a major transportation group operating across Canada.
Impact: Significant improvements in hiring efficiency, standardization, and workforce stability across multiple divisions.
Learn how a design-based workforce model reduced turnover and strengthened talent pipelines in one of Canada’s toughest industries.

Rural Healthcare Workforce Sustainability
Challenge: A regional healthcare network faced persistent shortages in Allied Health and nursing roles, compounded by rural location barriers and high attrition rates.
Impact: Noticeable reduction in vacancies, stronger retention outcomes, and increased engagement from local candidates and returning professionals.
Discover how skills-based design principles helped stabilize critical roles and improve long-term workforce resilience.

Skilled Trades & Manufacturing Talent Renewal
Challenge: A Nova Scotia-based manufacturer struggled with skilled trades recruitment amid labour shortages, an aging workforce, and competitive market conditions.
Impact: Vacancy rates decreased, apprenticeship participation rose, and new-hire retention improved significantly within the first year.
See how strategic workforce design and storytelling-driven attraction campaigns revitalized a regional talent pipeline.
Real Results, Real Reviews
Let’s Redesign Your Hiring Process
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